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MasterCard Global Premium Collection Adds More Than 50 New Travel, Lifestyle, And Merchandise Brands
The 2005 Portfolio of Offers Provides MasterCard Premium Cardholders Additional Savings from the World’s Most Luxurious Properties and Brands
Purchase NY, March 23, 2005 - MasterCard International today announced the expansion of The MasterCard Global Premium Collection with the addition of more than 50 new high-value offers from the worlds' leading providers of travel and lifestyle services and merchandise. Specifically tailored to appeal to premium MasterCard cardholders--Gold, Platinum, and World MasterCard cards-- the collection features a range of offers from the latest electronic gadget, to a relaxing meditative spa retreat, to a chef-prepared dinner at an exclusive private villa.
The addition of the new value-added offers unveiled today brings the number of MasterCard Global Premium Collection offerings to more than 75 and builds on the success of last year's program.
“The number of Premium MasterCard cardholders increased by 15 million in 2004 and we have seen an additional $30 billion in spending, a double-digit percent increase from the previous year,” said Nicole Risafi, Vice President, MasterCard International. “Affluent consumers represent a tremendous growth opportunity for MasterCard's customer financial institutions and merchant partners, both in terms of sales volume and long-term customer loyalty. With The Global Premium Collection, MasterCard has developed highly attractive, unique product and service offerings for this market segment that will help both issuers and merchant partners drive incremental spending.”
The Global Premium Collection may be used by customer financial institutions at no additional expense to compliment regional premium offerings and can be tailored to appeal to any premium cardholder segment, including Gold, Platinum, and World MasterCard cardholders. MasterCard has also created a consumer Web site (www.mastercardpremiumcollection.com) where the offerings are communicated directly to and viewed by consumers.
A Portfolio of High-Value Offers
The new 2005 Global Premium Collection features properties and offers including:
-- Abercrombie & Kent, Inc.: Special offers on a luxury tour to India for 350th anniversary celebration of the Taj Mahal in Agra.
-- The Spa at Mandarin Oriental: Luxurious accommodations, half-day of spa treatments and complimentary breakfast for two.
-- Tumi: $15 award certificate toward a purchase.
-- Crystal Cruises: $200 shipboard credit for any onboard purchases, including shore excursions and spa treatments.
-- Harrods: 10% off one order and 15% off the second when purchasing at harrods.com.
-- Le Méridien: Free guaranteed upgrade to a suite with a minimum 2-nights stay, buffet breakfast and 3 p.m. late checkout.
“The MasterCard Global Premium Collection provides us an opportunity to reach up to 245 million cardholders who are proven to have some of the strongest buying power in the world,” said John Griffin, Vice President, Worldwide Marketing, Le Méridien. “Through this program, Le Méridien opens the door for MasterCard Global Premium cardholders to take advantage of the special benefits they deserve with this world class offer in stylish and spacious surroundings – just by using their card. A unique experience awaits every Premium MasterCard cardholder at our portfolio of 135 luxury and upscale hotel properties around the globe.”
Customer Financial Institution Information Delivery
In addition to providing pre-established travel offers, MasterCard also delivers a turnkey solution that enables customer financial institutions to access promotional materials. Participating customer financial institutions can view all information related to the MasterCard Global Premium Collection in real-time via MasterCard's proprietary Program Information Exchange Intelligence (PiXi) which is available exclusively at www.mastercardonline.com.
About MasterCard International
MasterCard International is a leading global payments solutions company that provides a broad variety of innovative services in support of our global members' credit, deposit access, electronic cash, business-to-business and related payment programs. MasterCard International manages a family of well-known, widely accepted payment cards brands including MasterCard®, Maestro® and Cirrus® and serves financial institutions, consumers and businesses in over 210 countries and territories. The MasterCard award-winning Priceless® advertising campaign is now seen in 96 countries and in 48 languages, giving the MasterCard brand a truly global reach and scope. For more information go to www.mastercardinternational.com or refer to our filings with the U.S. Securities and Exchange Commission |
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