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Bank of America Announces Eighth Year of Museums On Us!®
April 27, 2005
Media may contact:
Ernesto C. Anguilla, (617) 346-2515
ernesto.anguilla@bankofamerica.com
Offers customers free admission in May to 56 museums and cultural institutions in the Northeast
BOSTON, MA — Bank of America today announced the eighth year of Museums On Us! ® , a nationally recognized program that promotes the arts and cultural activities by providing Bank of America customers free admission to museums throughout the Northeast during the month of May, officially recognized as “National Museum Month.”
By simply showing a Bank of America ATM, debit, or credit card, customers receive free admission when they visit any of the 56 participating cultural institutions throughout the Northeast. These include museums, zoos, science centers, and aquariums in Massachusetts, Connecticut, Maine, New Hampshire, Rhode Island, New York, New Jersey, and Pennsylvania (see attached list for participating institutions).
“At Bank of America, we believe that artistic and cultural institutions can serve as a catalyst for increasing the economic and intellectual vitality of the neighborhoods in which we live and work,” said Anne M. Finucane, president, Northeast, Bank of America. “The Museums On Us! program creates opportunities for our customers and our associates to enjoy the region’s premier cultural facilities, while creating greater public awareness of these exceptional institutions through in-kind advertising and marketing support.”
Museums On Us! began in 1998 and has attracted nearly 250,000 people to participating institutions, allowing customers and their families to enjoy a broad range of art and culture with their Bank of America card. The participating institutions also benefit from added exposure through a print, radio, and out-of-home advertising campaign, as well as a banking center promotion, that will promote Museums On Us! throughout the eight states in which Bank of America operates the month-long event.
Bank of America is a leading supporter of the arts, providing grant and sponsorship funding to hundreds of artistic and cultural institutions across the country. During the month of May alone, the Bank of America Foundation will make more than $400,000 in grants to cultural institutions throughout the Northeast. These charitable grants help fund after-school programs, enhance creative workshops, create history programs for school groups, and provide support for teleconferencing for students. In addition, the museums use these funds to strengthen their ongoing educational family programming.
For more information on Museums On Us!, visit www.bankofamerica.com/museums.
About Bank of America
Bank of America is one of the world's largest financial institutions, serving individual consumers, small and middle market businesses and large corporations with a full range of banking, investing, asset management and other financial and risk-management products and services. The company provides unmatched convenience in the United States, serving 33 million consumer relationships with more than 5,800 retail banking offices, more than 16,700 ATMs and award-winning online banking with more than 13 million active users. Bank of America is the No. 1 overall Small Business Administration (SBA) lender in the United States and the No. 1 SBA lender to minority-owned small businesses. The company serves clients in 150 countries and has relationships with 98 percent of the U.S. Fortune 500 companies and 85 percent of the Global Fortune 500. Bank of America Corporation stock (NYSE: BAC) is listed on the New York Stock Exchange.
Note: We maintain Bank of America news releases on this site for archival purposes. Our news releases are believed accurate as of the date they are issued; however, they may become outdated over time, and should not be relied on as correct after their issue date.
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